SURVEY OF SHINE
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Dear SHINE/Shanghai Daily Reader,
Your input is precious to us. Please participate in our reader survey to help us understand your preferences and experiences. It won't take long, and you can rest assured that responses are confidential.
Your feedback will shape the future of SHINE. Thank you for being a part of our journey.
With sincere appreciation,
The SHINE / Shanghai Daily Team
Section 1: How You Discovered Us
1.How did you find out about SHINE's website?(Select all that apply)
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[多选题]
Search engine
Social media links
Referral from friends
SHINE's events
Others. Please specify:
2.How did you find out about SHINE's WeChat account?(Select all that apply)
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[多选题]
WeChat Moment
WeChat post sent by someone else
WeChat post shared in a group chat
QR code on SHINE's website
Others. Please specify:
Section 2: Engaging with SHINE
3.How often do you visit SHINE's website?
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[单选题]
Almost every day
Several times a week
Occasionally (once a week)
Rarely (once or twice a month)
4.How often do you read SHINE's WeChat posts?
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[单选题]
Several times a day
Once every day
Several times a week
Occasionally (once a week)
Rarely (once or twice a month)
5.Have you watched any of SHINE's videos? (Select one)
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[单选题]
Yes
No
I'm not sure
6.What type of SHINE's videos do you like best? (Select all that apply)
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[多选题]
News videos
In-depth documentaries
Guides on living in Shanghai
Casual lifestyle videos
Opinions and thoughts
Others. Please specify:
7.On which platform do you usually watch SHINE's videos?
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[多选题]
SHINE's website
SHINE's WeChat account
SHINE's WeChat video account
Other Chinese social media platforms like Weibo, Toutiao, Douyin, etc. Please specify:
Foreign social media platforms like Facebook, Twitter, YouTube, etc. Please specify:
Section 3: Share Your Preferences
8.What motivates you to visit SHINE's website or subscribe to SHINE's WeChat account? (Select all that apply)
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[多选题]
To learn about the latest news in Shanghai
To learn about the latest news in China
To learn about the latest news around the world
To search for useful information
To conduct academic research
To compile business reports
Others. Please specify:
9.What is/are your favorite section(s) on SHINE's website/WeChat account? (Select all that apply)
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[多选题]
In Focus
Metro
Nation
World
Video
Opinion
Art and Culture
Travel
Lifestyle
Taste
Entertainment
Wellness
SHINE Morning News
Others. Please specify:
10.What other website/WeChat account/platform/channel do you often access to get local news?
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[多选题]
SmartShanghai
AnyHelper
Timeout Shanghai
That's Shanghai
Others. Please specify:
11.Please rate the following aspects of the content from SHINE using a scale of 1 (Not satisfied at all) to 5 (Very satisfied)
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1
2
3
4
5
Timeliness
Aesthetics
Originality
Professionalism
Credibility
Interactivity
Update Frequency
12.How satisfied are you with SHINE overall?
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[单选题]
Very satisfied
Quite satisfied
It's OK but just OK
Not quite satisfied
Not satisfied at all
Section 4: A Bit About You
13.What is your gender?
*
[单选题]
Male
Female
Prefer not to say
14.What is your age?
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[单选题]
Under 18
18-30
31-45
46-60
Above 60
15.What is your occupation?
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[单选题]
Government employee
Senior management
Technician/engineer
Teacher/doctor/researcher
Company employee
Factory worker
Freelancer/business owner
Unemployed
Others
16.Where are you currently living?
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[单选题]
Shanghai
Other cities in China
United States or Canada
Europe
India or Southeastern Asia
Australia or New Zealand
Others
Section 5: Suggestions and Feedback
17.We'd love to hear any suggestions or feedback you have to help us improve our products and content. Please share your thoughts.
Thank you for participating in our survey. Your valuable feedback is greatly appreciated and will help us enhance your experience with SHINE. We look forward to continuously serving you with informative and captivating content.